In a follow-up post to the one I wrote about entering the competition itself (here), Smaato (a leading mobile ad optimizer and mobile advertising company) has announced the winners of the Smaato Mobile Advertising Awards 2009: • Overall iPhone category winner: Waze • Overall Mobile web category winner: Flirtomatic • Overall Apps category winner: Aloqa • Microsoft ( NSDQ: MSFT ) Phone category winner: SPB TV • Motorola ( NYSE: MOT ) Android category winner: Aloqa But more interesting for me were the trends that were distilled from the entrants in to the awards: 1) Location, location, location With success seen from location-based apps from Smaato Award Finalists such as Waze, Aloqa, Lucky Magazine (NearbyNow) and Yoose, the app enthused public is demonstrating that they are curious about socializing with other people using the same app, in the same geographic region.
The rest is here:
Smaato Mobile Advertising Award winners 2009 announced – and key trends emerge too